You may not like the way social media is changing the world.

And you wouldn’t be wrong.

Kids glued to their phones. Content no one should be seeing. A constant flood of voices, influencers, and opinions shaping young minds in ways we never had to deal with.

But here's the truth: social media has completely transformed how people connect, learn, and engage with the world, including how they engage with churches.

Whether we like it or not, social media isn’t going anywhere. And choosing not to use it doesn’t protect your people from it, it just keeps your church silent in the one space everyone is already paying attention to.

Let’s be clear:
Using social media as a church doesn’t mean endorsing every meme, trend, or online controversy. It means meeting people where they are and giving them something better to scroll through.

Because when people are searching… scrolling… stuck in hard seasons…
You could be the post that points them to Jesus.

Now more than ever, churches need to lead on social media.
Here are 5 powerful reasons why yours can’t afford to ignore it.

1. Reach More People Than Ever Before (For Free)

Over 4 billion people use social media. Most of them live near your church. And the truth is, many won’t walk through your doors until they’ve seen something online that made them feel welcome, curious, or convicted.

Social media lets your church content do the work for you:

• Encouraging posts
• Sermon clips
• Event invitations
• Member highlights

You don’t need to be flashy. Just authentic and active.

These simple posts show that your church is alive, engaging, and accessible. And they help you show up in the “Suggested” section of friends of your members.

That’s passive outreach working 24/7.

Start simple. You don’t need a full media team, just someone willing to post consistently. Add more as your volunteers or staff grow.

And remember: social media doesn’t replace traditional outreach.
It multiplies it.

Great posts can live on, reach thousands, and even be reposted again every few months to keep delivering impact.

2. Build Stronger Community Between Sundays

Your people don’t stop needing encouragement on Monday.

They’re still parenting, working, battling, and growing through the week.

Social media gives your church a voice in their everyday lives.

• Post uplifting devotionals.
• Share stories from your congregation.
• Celebrate baptisms and moments of transformation.
• Show behind-the-scenes moments that make people feel connected.

It’s not just about announcements. It’s about presence.

When people feel your church is with them during the week, they’re more likely to show up on Sundays.

Social media is another touch point, not a replacement for in-person interaction.
But when used wisely, it deepens connection between your people.

3. Connect with the Next Generation (Before You Lose Them)

Let’s be honest: Gen Z and Millennials live online.
They’re not reading the bulletin. They’re watching reels.

They’re not coming because of a flyer.
They’re coming because a sermon clip hit them in the heart.

The content they consume is shaping their worldview and most of it isn’t good.

If the church isn’t speaking into their lives on social media… someone else will.

You don’t have to be viral.
You just have to be there.

Social media lets you communicate your values, your faith, and your heart in a format that younger generations actually consume.

4. Expand Your Church’s Impact Without Expanding Your Budget

Social media is one of the only tools that costs nothing but time, yet has unlimited reach.

One sermon clip could impact 10,000+ people this week.
That same clip could be reposted in 3 months and reach another 10,000.

One good post can live forever.

And with free tools like Canva, your iPhone, and ChurchSocial, your church can create high-impact content in just minutes a week.

ChurchSocial is the easiest way to create, schedule, and post weekly content for your church. Turn this week's Sunday sermon into a week’s worth of content right now, in just 20 minutes. Click here to turn your sermon into a week of posts for free.

5. Meet People in Their Moment of Need

People are hurting. Anxious. Lonely. Searching.

And when they’re up late scrolling, looking for hope…
Your church can show up.

A 30-second sermon clip.
A simple post saying “You’re not alone.”
A story of redemption, forgiveness, or healing.

That might be exactly what someone needs to see, in their darkest hour.

With social media, your church can be there for people you’ve never even met… yet.

Final Thoughts: Show Up. Stay Present. Be the Light.

You don’t need to be perfect.

You don’t need fancy cameras or big budgets.

You just need to show up.

Because in a world that’s noisy, distracted, and sometimes downright dark…
Your church has the power to be a voice of hope.

Social media is a free, powerful tool.
And when you use it well, it can change lives and grow your church.

Don’t Know What to Post?

You don’t have to figure it out on your own.

Let us turn your Sunday sermon into a week of social media posts, in just 20 minutes for free.

👉 Click here to turn your next sermon into 7 days of ready-to-go content with ChurchSocial.