10 Christmas Social Media Post Ideas for Your Church

Danielle Davis

Dec 8, 2021

6

min read

C

Christmas is a huge time of year for churches.

Not only do we celebrate the most important aspect of our faith, Jesus being born, people are more likely to come visit our churches on Christmas.

People who weren’t likely to set foot into church all year are open to coming for a visit.

People who don’t want to come to church are brought by their families.

People can really be hurting during the holiday and Christmas season because of pain with family, their lives or being alone. They need hope, which makes them more open to the gospel.

Christmas is an amazing opportunity to reach our communities with the love of Jesus and the truth of the gospel.

Because of that, I want to arm you with some no-fail social media post ideas your church can use over the next couple weeks leading up to Christmas.

Each post suggests the type of content to create, what you should write in the caption and the topic for the post.

I kept it as an outline, so that you can take it and make it personal to you and your church.

I don’t like when posts just sound vanilla, like some general post anyone could have written for your church. Especially for something as important and meaningful as Christmas!!

If you need somewhere to put all your ideas for social media and get organized for next year download this social media content calendar template.

The Church Christmas Quote
The Church Throwback Christmas Carousel
The Church Christmas Invite
The Church Christmas Giveaway
The Church Advent Social Media Series
Church Christmas Encouragement
The Church Christmas Reminders List
The Real Meaning of Christmas Carousel
The Church Christmas Pick Me Up
The Church Christmas Behind the Scenes Tour

Christmas Social Media Post #1: The Church Christmas Quote

Purpose: to encourage your community and connect with where they are at in life right now.

Content: Post a short quote or a scripture related to Christmas.

Caption: Encourage your community and expand upon the quote/scripture.

Christmas Social Media Post #2: The Church Throwback Christmas Carousel

Purpose: A fun post to boost engagement and get people talking to each other.

Content: Post a throwback photo (or carousel of photos) of people from your church as kids during Christmas time

Caption: Ask your community what their best or most outrageous Christmas traditions are.

Christmas Social Media Post #3: The Church Christmas Invite

Purpose: Inviting your church to your Christmas service and events without sounding sales-y or boring.

Content: Post a video (on Reels) of your Pastor(s) inviting your community and city to your Christmas services and events - make sure the content is focused on the benefits for the people who come - not the practical details. Share why you want people to come.

Caption: Recap what was said in the video in the caption and point people to your link in bio to plan their visit on Christmas.

Christmas Social Media Post #4: The Church Christmas Giveaway

Purpose: To gain followers when people tag their friends to enter the giveaway.

Content: Host a Christmas giveaway on Instagram giving away your merch, helpful resources for growth or something valuable to your community to bless them. Make sure you are giving something away people would really want for this to work well. Post a carousel of pictures of what’s in the giveaway.

Caption: Share about what you are giving away and ask people to like the post, follow you and tag 3 friends to enter to win.

Christmas Social Media Post #5: The Church Advent Social Media Series

Purpose: Teach people about the heart behind this season and take them on a journey with you.

Content: Do a social media series on Advent and post a simple graphic for each post or a Reel series of someone sharing briefly about each part of Advent

Caption: Use the Bible Project devotion in YouVersion on Advent to inspire your captions each week.

Christmas Social Media Post #6: Church Christmas Encouragement

Purpose: Encourage those who are hurting and give them resources to overcome.

Content: Post a photo of a family from your church

Caption: Share about how sometimes Christmas season can be challenging, lonely or bring up family baggage. Encourage them that even though they can’t control the external things that happen, they can control their reactions. Share a YouVersion devotional plan that relates!

Christmas Social Media Post #7: The Church Christmas Reminders List

Purpose: Keep people focused on what this season is about and help share that encouragement with people who may not follow you on on social media.

Content: Post a list graphic of 3 reminders during the Christmas season

Caption: Expand briefly on the reminders in the list and ask your followers to share this list with their friends.

Christmas Social Media Post #8: The Real Meaning of Christmas Carousel

Purpose: Give something of value to your community by educating them and to reach people who are on the fringe of your church.

Content: Post an educational carousel teaching about what the real meaning of Christmas is

Caption: Share about the real meaning of Christmas and that it is more than a tradition. Write from the angle of people who may not be Christian or who may only come to church on Christmas to help them get a deeper understanding.

Christmas Social Media Post #9: The Church Christmas Pick Me Up

Purpose: Connect with your community in a real, personal way and make that human connection online.

Content: Post a video of one of your leaders encouraging those in your community who may be having a difficult time this season, get personal and share a personal story.

Caption: Address how the Christmas season can bring so much joy for some and grief for others. Encourage those that may be having a difficult Christmas season and let them know they can message you personally for prayer.

Christmas Social Media Post #10: The Church Christmas Behind the Scenes Tour

Purpose: Get people excited for your Christmas service and events, bring a human element to your social media and show your fun side

Content: Post a video walkthrough of your volunteers and staff setting up for Christmas at your church

Caption: Share the behind the scenes details of what your church is up to this Christmas. Include funny stories and a sneak peak of your Christmas service.