You probably aren't using your Sunday message content to its fullest.
Did you know you can take your Sunday message and repurpose it like crazy to squeeze out every last drop of content?
If you use these 9 ways to repurpose your church’s Sunday Message you will:
- increase efficiency
- create more content in less time
- create a culture and buzz around what your church is teaching
- improve your overall online presence and SEO
Think of every piece of content you create at your church (social/youtube/blog/podcast/ etc.) as a living piece of content.
It’s not a post and I'll never see it again kind of situation.
Every post or podcast or blog etc. will live on after it's put out into the world for someone to find at some point on the internet.
It will continue to impact lives, even after its initial debut.
How powerful is that?!
By repurposing your content everywhere you can your Sunday message will continue to make a difference online, instead of being over on Sunday.
Keep reading to find out the 9 ways to repurpose your church’s Sunday Message on social media.
Table Of Contents
- Repurpose Your Church’s Sunday Message: Post The Video On Youtube
- Repurpose Your Church’s Sunday Message: Post A 15-90 Second Clip On Instagram Reels, Facebook, TikTok and Youtube Shorts
- Repurpose Your Church’s Sunday Message: Post The Audio To Your Podcast On Spotify and Apple Music
- Repurpose Your Church’s Sunday Message: Pull 3 Quotes To Create A Graphic or Video for Facebook and Instagram
- Repurpose Your Church’s Sunday Message: Recap The Main Points In A Carousel On Instagram and Facebook
- Repurpose Your Church’s Sunday Message: Transcribe To A Blog Post On Your Website And Embed The Youtube Video
- Repurpose Your Church’s Sunday Message: Record Your Pastor Sharing a 30 Second Sneak Peak
- Repurpose Your Church’s Sunday Message: Send Out An Email Highlighting 1 Point
- Repurpose Your Church’s Sunday Message: Write 7 Social Media Captions
Want to stay organized? Download The Ultimate Social Media Calendar Every Church Needs For Free Now.
Repurpose Your Church’s Sunday Message #1: Post Video On Youtube
Youtube is the second most visited website in the world and the most widely used by every age group.
Despite other major platforms getting into the game, Youtube has stayed steadfast in its growth.
When you post your message videos to Youtube consistently, you’ll have more of a chance of being found locally when people search for churches.
Youtube is a search engine for videos.
When you search for anything on Google, you’ll see videos from Youtube take some primary real estate.
Here’s 2 simple tips to optimize your church’s Youtube Channel.
First, inthe title of your Youtube channel try adding the name of the city your church is located in, so that when people search “churches in [city]” your church Youtube channel will show up.
Second, add a detailed description for each message with points from the message, your social links, where people can visit your church and other platforms they can follow you on.
Repurpose Your Church’s Sunday Message #2: Post A 15-90 Second Clip On Instagram Reels, Facebook, TikTok and Youtube Shorts
You can grab a clip from your Sunday Message and post the same video in 4 different places to stretch your Sunday Message content super far.
Don’t be discouraged if you don’t see a ton of views at first, the key is consistency. If you did this once a week for a year, you’d have over 50 videos posted on each platform.
Posting a clip of your Sunday message gives potential visitors an idea of what Sunday is like, what your Pastor is like and what they could learn by showing up for the full thing.
Repurpose Your Church’s Sunday Message #3: Post The Audio To Your Podcast On Spotify and Apple Music
People like to listen to messages while catching up on chores, exercising or while driving around running errands.
By posting your message audio to podcasts, you are helping people to stay connected, re-listen to your message or get caught up on ones they missed.
In the US alone, 16 million people consider themselves “avid podcast fans,” while 68 million people listen to at least one podcast every week. On average, people subscribe to six shows, but listen to seven shows every week.
Talk about meeting people where they are at!
Repurpose Your Church’s Sunday Message #4: Pull 3 Quotes To Create A Graphic or Video for Facebook and Instagram
Grab 3 quotes from your church’s Sunday message and turn them into graphics or videos.
People love to be inspired or encouraged on social media.
When a message hits home, people will save and share your post like crazy.
The key is to keep it bite sized.
Take your entire message and make one simple point that people can remember.
Ways to create this post is by creating a simple graphic with just text and a plain background or take a quick scenery video on your phone and add your quote right in Instagram or TikTok over the video.
Remember, this doesn’t need to be fancy or professional looking to have an impact. It may even be better for it to not look professional!
Repurpose Your Church’s Sunday Message #5: Recap The Main Points In A Carousel On Instagram and Facebook
Carousel posts are one of the top ways to get people to save your posts because they often contain helpful information that someone might want to come back to later.
On Instagram specifically, Carousels are shown to your community more than once. The first slide is shown, and then if they don’t engage the second slide is shown.
Make sure that the second slide has a good hook, like the first! You get a second chance.
Carousels can be easier content to “consume” because you can look through it at your own pace.
People need to be more “engaged” to read through a carousel versus mindlessly look at a video!
Take the points from your church’s Sunday message and throw them into a carousel.
Make sure to set up the auto-post to Facebook as well so you only need to post one time.
Repurpose Your Church’s Sunday Message #6: Transcribe To A Blog Post On Your Website And Embed The Youtube Video
You can use a transcription service like Rev and put your message on your website every week to boost your SEO.
This helps your SEO (search engine optimization) for a few reasons.
First, consistently creating new pages and content on your website is key to showing up higher on search results.
Second, by posting the text of your video you will be putting in a ton of keywords related to things people might be searching for when looking for churches or God.
Embed your Youtube video so people can also hop on over to your Youtube channel and subscribe.
Repurpose Your Church’s Sunday Message #7: Record Your Pastor Sharing a 30 Second Sneak Peak
The “coming soon” strategy in marketing is great for anything you are promoting from the release of a product, to selling a house or sharing about an event.
When you start talking about something before it happens, you have the opportunity to create anticipation and excitement around what you are offering in advance.
This way when the time comes for the event or whatever it is that you are promoting people have been ready for it for days, weeks or even months!
To translate this to churches, a quick 30 second sneak peak of the message in a raw unedited video from your Pastor is a great way to build excitement around what you’ll be learning next.
Repurpose Your Church’s Sunday Message #8: Send Out An Email Highlighting 1 Point
If you think email marketing is an old school way of marketing, think again!
It may take you by surprise to find out that email marketing triumphs over all other marketing channels with a 4x the ROI than any other marketing channel.
I know churches aren't looking to make money, but this statistic still shows the power email marketing can have on grabbing attention and nurturing people you are reaching.
Plus, through email marketing you aren’t nurturing your community on a “borrowed” platform that you don’t own.
Through email marketing you have an incredible opportunity to nurture and build trust with your subscribers so that they get connected and stay connected with your church.
When I say “email marketing” you may be thinking of the traditional church email newsletter.
But you need to know, church email marketing is muchhhh more powerful than your basic newsletter and is the most powerful marketing channel for churches (and all organizations) to leverage.
To learn more hop over to this post: Email Marketing For Churches: 9 Tips For Crafting Better Church Emails
All you need to do for this one is take your Pastors note, highlight one point from the message in the email and link back to your website page with the transcription and youtube video in the email.
This will also increase traffic to your website. Win-win.
Repurpose Your Church’s Sunday Message #9: Write 7 Social Media Captions
It’s best to use social media to add value to the people who follow.
The best ways to do that is to inspire, encourage or educate.
Your Sunday Message is the perfect piece of content to do just that.
Take your Pastors Message notes and form the content into social media captions.
Update the notes like you are speaking to one person. This is called the “you rule”.
Instead of saying “I want to encourage all of us that…” Say “I want to encourage you…”
Pretend like you are speaking to one person, and you’ll get this right.
Conclusion - 9 Genius Ways To Repurpose Your Church's Sunday Message On Social Media
By repurposing your content everywhere you can, you are reaching the most people possible.
And your Sunday message will continue to make a difference online day after day, instead of being over on Sunday.
All the hard work you and your team put into Sunday and social media is even more worthwhile than you originally thought.
Imagine while you and your team are doing something else or taking a nap, your content on social media is continuing to impact lives.
Talk to your team about these 9 ways to repurpose your social media and how you can start working towards putting each one in place.
Remember, in the end you’ll save time, impact more people, and use language and repetition to build the culture in your church through your content.